PROJECT NAME
MEN’S TBC CAMPAIGN
  • WEB

TBC Real Hair Removal Project Vol. 1 Wacky's Full-Body Hair Removal Challenge

A special website for Men's TBC. The famously bristly haired comedian Wakki takes on the TBC full-body hair removal challenge. We introduce his journey in becoming re-born as a stylish and handsome man.
First, Wakki was given a full-body hair removal treatment on only one side of his body, to show the before/after effect on opposite sides. We were tasked with building and designing a way to show this on the web in as fun a way as possible.So we designed the website as a vertically long single page, and dynamically placed a full-body photo of Wakki there on the entire space. Therefore, viewers could only see a portion of his body on their screens, which necessitated scrolling to view the content, and that would trigger an innovative design mechanism where the upper and lower halves, and the left and right halves of his body would interchange to show the before/after effect.

CLIENT
TBC
RELEASE
Mar. 13, 2015
NIDE CREDIT
KENTO FUKUDA : Direction, Project Management
RYOSUKE EBISAWA : Art Direction, Design
MACOTO CHITOSE : Frontend Development