PROJECT NAME
Rin Crossing @ home 2014
  • PRINT

Rin Crossing @ home 2014

Designed the Rin crossing pamphlet at a product event called "home 2014" held in London, England.
How to express the brand concept of "Traditions, Beauty, and Human Connections in Japan" in a way that leaves an impression.
After thinking about how to effectively convey those concepts to people overseas, we produced an impactful visual using a motif based on "Mizuhiki (decorative Japanese cord made from twisted paper)" which holds a meaning of connecting people.
The traditional shapes that evokes a feeling of the Japanese "Wa" and the simple but elegant colors express the unique beauty of Japan.

CLIENT
LIVES Inc.
RELEASE
Jan. 12-14, 2014
NIDE CREDIT
OSAMU IIJIMA : Art Direction
HAYATO TANAKA : Design, Direction