PROJECT NAME
susuMetro!
  • WEB

©Fujiko-Pro, Shogakukan, TV-asahi, Shin-ei, and ADK

susuMetro!

Our subway is heading toward the future.
This is a revamp of the Tokyo Metro's "susuMetro!" campaign website.
With the goal of promoting safety and peace of mind, this Tokyo Metro website introduces a fresh campaign, outlining new policies and initiatives, and starring Doraemon as its mascot.
In order to publicize the kind of detailed information that cannot be conveyed through advertisements while creating a pop feeling, we've made ample use of various strategies to make the user want to fully explore the site, such as animations and modal windows that open when the user clicks on a magnifying glass icon.
Additionally, in order to attract overseas users, we're also simultaneously developing an English version of the site.

CLIENT
Tokyo Metro Co., Ltd.
RELEASE
Jun. 30, 2016
NIDE CREDIT
OSAMU IIJIMA : Art Direction
REKI ITO : Project Management
HAYATO TANAKA : Design
KEI SHIBUSAWA : Frontend Engineer