- PROJECT NAME
- CLEBERIN × BE@RBRICK
- WEB
Copyright © 2016 Taiko Pharmaceutical Co.,Ltd. All Rights Reserved.
BE@RBRICK TM & © 2001-2016 MEDICOM TOY CORPORATION. All rights reserved.
CLEBERIN × BE@RBRICK
20〜30代のターゲットユーザーにクレベリンの「空間除菌」をより身近に感じてもらうため、プロダクトとしても人気の高いBE@RBRICKとのタイアップ企画を実施し、“置きたくなるおしゃれなデザイン”を目指しました。
サイトではBE@RBRICKが持つポップな世界観を踏襲しつつ、クレベリンの空間除菌の機能訴求だけでなく、
実際の利用シーンを想定したビジュアル訴求の要素も盛り込んでいます。
CLEBERIN × BE@RBRICK
In order to make Cleverin air disinfectant feel more familiar to the target users, people in their 20's - 30's, we collaborated with BE@RBRICK, a popular product, and strove to create a stylish design that people would feel proud to display in their homes.
The website design follows the spirit of BE@RBRICK's pop art aesthetic, and incorporates elements that not only promote Cleverin's functionality as an air disinfectant, but that also promote the product's visual appeal by showing the product in use.
- CLIENT
- Taiko Pharmaceutical Co.,Ltd. / MEDICOM TOY CORPORATION
- NIDE CREDIT
- REKI ITO : Project Management
RYOSUKE EBISAWA : Art Direction
YOSUKE YUASA : Design
YUJI SHIRAMOTO : Frontend Development
SHUTARO MATSUHASHI : Frontend Development
YUYA AZAMI : Frontend Development
