V Series｜Shaver Maxell IZUMI Brand Renewal

We were responsible for the brand renewal of "V Series," the electric shaver line of Maxell Izumi
— a manufacturer rooted in the craftsmanship tradition of Shinshu.

With each product line previously operating under its own independent brand identity,
we proposed the establishment of a unified brand tone across the Maxell Izumi portfolio.
Under the shared brand copy "Tsuduke, Kokochiyosa." (Continue, Comfort.),
we developed the product-specific copy "Kokochi, Totonou." (Comfort, Refined.) for the shaver series,
and handled all creative production end-to-end: brand concept, key visuals, product site, brand site,
packaging, product CG, in-store displays, and in-store POP materials.

Rather than focusing solely on product specifications,
we aimed to communicate the quiet comfort of a daily grooming ritual
— expressed consistently across every brand touchpoint.
Through close collaboration with our client, we co-created a new visual identity
that gives the IZUMI brand a clear and unified voice.

At nide inc., we offer more than creative production.
We provide end-to-end support for corporate brand building
— from concept development to all brand tools and materials.