- PROJECT NAME
- MEN’S TBC CAMPAIGN
- WEB
TBCリアル脱毛プロジェクト 第1弾 ワッキー全身脱毛チャレンジ
メンズTBCのスペシャルサイト。あの剛毛芸人ワッキーが、TBCで全身脱毛にチャレンジ。カッコよく、そして美しく、生まれ変わる様子を紹介。ワッキーの体の片側のみを全身脱毛し、左右で脱毛ビフォー→アフターを表現。それをWEB上でできるだけ面白く見せるための構成・演出が求められました。そこでサイトを長い1ページの構造とし、そこにワッキーの全身写真をページ全体にダイナミックに配置。それにより画面上では体の一部しか見えず、スクロールやコンテンツの閲覧により、体の上下、左右が切り替わるという斬新な演出を採用しました。
TBC Real Hair Removal Project Vol. 1 Wacky's Full-Body Hair Removal Challenge
A special website for Men's TBC. The famously bristly haired comedian Wakki takes on the TBC full-body hair removal challenge. We introduce his journey in becoming re-born as a stylish and handsome man.
First, Wakki was given a full-body hair removal treatment on only one side of his body, to show the before/after effect on opposite sides. We were tasked with building and designing a way to show this on the web in as fun a way as possible.So we designed the website as a vertically long single page, and dynamically placed a full-body photo of Wakki there on the entire space. Therefore, viewers could only see a portion of his body on their screens, which necessitated scrolling to view the content, and that would trigger an innovative design mechanism where the upper and lower halves, and the left and right halves of his body would interchange to show the before/after effect.
- CLIENT
- TBC
- NIDE CREDIT
- KENTO FUKUDA : Direction, Project Management
RYOSUKE EBISAWA : Art Direction, Design
MACOTO CHITOSE : Frontend Development