SCUP

We've timed this revamp of the website for the nutritional drink S-Cup to coincide with the release of a new TV commercial. We limited the contents to images of brand representative Ken Yasuda and behind-the-scenes footage from the commercial, for a design that places a heavy focus on the brand's message. We aimed to place a strong emphasis on the long-selling product's brand power and Ken Yasuda's message of support to all the people out there trying their best to keep up with the hustle and bustle of everyday life, opting for daring copy placement and a bold design.