A Beer Bar is Born to Bring a Fresh Breeze to Shimokitazawa Kazenori Merry

A town that gives off feelings of nostalgia and affection even as it continues to grow, its streets lined with a huge variety of places to eat. Shimokitazawa. Kazenori Merry, a beer bar conceived to "blow a fresh breeze" into Shimokitazawa and opened by former Beer Bar Ushitora staff member Nakano, had its logo and sign designed by nide Inc.

When it came time to make the designs, we used as our yardstick the perspective of Nikkatsu films, of which Nakano said he is fond. The designs give the impression that it's a beer bar one can easily enter alone and feel comfortable, while also having a bit of a sting to them.

The sign uses brilliant pink when lit up at night, making its pink color shine in a shadier fashion.
Design-wise, it has been successful in catching the eye of those visiting Shimokitazawa.