- PROJECT NAME
- Laff International – Website Renewal
- WEB
日本のクラフトビール業界を、ハード・技術面を軸に牽引 ラフ・インターナショナル
マイクロブルワリーから大規模醸造所や蒸留所、
そして飲食店の全体からビアシステムまで。
飲料に関わる設計・施工・現場監理のすべてに対応する
Laff International, Limited のコーポレートサイトのリニューアル。
Goodbeer faucets のビアシステムの設計・施工など、
nide Inc. のビール・フード事業部とも深い関わりがある同社ですが、
長年そのコーポレートサイトは最低限の情報が掲出されるのみでした。
海外からのお問い合わせも多い同社からの与件は、たったひとつ。
これまでの実績を、きちんと紹介したい。
しかし、日本のクラフトビールの未来に強い影響を持つ同社の実績・実力を鑑み、
nide Inc. ではブランディングも含めた総合的な提案を行いました。
同社の極限なまでに実直な仕事ぶりをイメージさせるべく、
華美な演出を廃した極々シンプルなデザイン/レイアウトにまとめ、
高品質な施工画像・動画の印象をより強めています。
また、与件である実績紹介、そして問い合わせへの導線を強化すべく、
極めて幅広い業務内容と実績を的確にカテゴライズし、
ユーザーフローを意識した情報と導線の設計を行っています。
その他、日英併記による多言語化や基礎的な SEO 対策、
CMS の導入による運用継続性の確保も実施しました。
併せて、社内ツールについても、Web に併せた名刺デザインの刷新や、
G Suite 導入による業務効率化の提案を行いました。
Driving the Japanese craft beer industry, with a focus on equipment and the technical aspect Laff International
From microbreweries to large-scale breweries and distilleries,
to eateries of all sorts, to draft beer systems.
The corporate website for Laff International, Limited has been updated,
so as to better support all aspects of design, construction, and on-site administration relating to beverages.
Laff International has a close relationship with our Beer & Food division,
collaborating on projects such as the design and construction of the beer systems in Goodbeer faucets.
For many years, though, Laff International's corporate site had provided only a minimum of information.
The company, which also receives many inquiries from outside of Japan, had just one condition.
They wanted to give a thorough accounting of their achievements so far.
However, as Laff International has a major influence on the future of craft beer in Japan,
we provided comprehensive service that included branding,
taking into account Laff International's accomplishments and capabilities.
In order to convey Laff International's uncompromisingly straightforward approach,
we have put together a resolutely simple design and layout that eschew fancy production,
and enhanced the site further with high-quality images and video of the company's workmanship.
Also, in order to improve the requested presentation of Laff International's track record as well as the pipeline for inquiries,
we have precisely categorized the details of Laff International's extremely broad business activities and accomplishments,
and designed the site's content and connectivity with user flow in mind.
Additionally, we have worked to ensure continued usability for the site,
with the use of side-by-side English and Japanese-language content, SEO fundamentals, and a CMS.
Finally, as for internal tools, we have offered updated business card design that matches the website,
as well as worked optimization through the introduction of G Suite.
- CLIENT
- ラフ・インターナショナル有限会社
- NIDE CREDIT
- OSAMU IIJIMA : Planning, Direction
KAIRI KAWASAKI : Direction, Project Management
YOSUKE YUASA : Design
YUJI SHIRAMOTO : Frontend Development, Backend Development