- PROJECT NAME
- 十二支再競争
- WEB
モンスターストライク リアル版 超・獣神祭 十二支再競争
かつて神様が十二支の順番を決定づけたというレースを、やり直したらどうなるのか?
十二支 + ネズミに騙され十二支から漏れたネコ、計13種の本物の動物達で競争を実施し、着順予想の当選者で賞金3億円を山分けするという企画。
特設サイトではユーザーの着順予想をリアルタイムで反映。スポーツ紙面を意識した出走獣紹介や識者の着順予想コンテンツはソーシャルメディア上でも話題となり、ユーザーの参加・投票モチベーションを高める役割を果たした。
Monster Strike Real Version Super Legend Series Event Japanese Zodiac Animal Repeat Race
What would happen if the race that God held at one time to determine the order of the Japanese zodiac animals was repeated?
The plan was to conduct a race among a total of 13 types of real animals, including the twelve Japanese zodiac animals and the cat that was tricked out of selection by the rat, and divide a prize of 300 million yen among the prizewinners for predicting the order of arrival.
The users' predicted orders of arrival were reflected in real time on a special website. The introductions of the racing animals, which imitated the cover of a sports newspaper, and the content involving the predicted orders of arrival by knowledgeable people were talked about in social media and served the role of increasing the motivation of users to participate and vote.
- CLIENT
- mixi, Inc.
- NIDE CREDIT
- REKI ITO : Produce, Project Management
RYOSUKE EBISAWA : Art Direction, Design
KEI SHIBUSAWA : Technical Direction, Development
YUJI SHIRAMOTO : Technical Direction, Development