So, let's learn, with manga. Manga Scholarship Present Campaign

We created the campaign LP and poster graphics for in-store promotion as measures for a sign-up campaign by e-book distribution site 'honto'.
As the first campaign in 2018 for the service, which launches unique sign-up measures every year, we focused on the popular 'manga' category and proposed a plan that would combine 'manga' and 'learning' by using "Manga are Textbooks" as the catchphrase and offering a prize of points equivalent to 4 years of national university tuition fees.
For the campaign visuals, we appointed the artist Mori Moriko, who is in the spotlight as a LINE stamp artist. And by establishing measures to get users to post their own "things I learned from or remember about manga" on Twitter in order to increase their chances of winning, we succeeded in building a buzz around the topic.