SOD BASARA TIP Series

We were in charge of the creative aspects of SOD BASARA's new product "THE TIP."
This was a co-creation project that involved discussions from the development stage, devising the product name,
design production, and visual photography, all of which were carried out in close collaboration with the client.

The project's concept was to create a visual production
that utilizes the strength of SOFT ON DEMAND that cannot be replicated by competitors.
We proposed the use of SOD star's exclusive actresses for the main visuals.
We selected costumes that incorporate the individual themes of each product,
creating a retro-pop theme for the first series and a disco theme for the second series,
and shot model cuts not seen in productions.
The less explicit visuals not only differentiate them from general adult content
but also broaden the range of possible media reach, making them easy to promote on SNS and put in ads.

The packaging was designed to give a series feel so that users would want to collect and try all the different types. The series is designed to create a sense of unity on even chaotic sales floors
by simply displaying the products in series.

nide inc. provides not only graphic design services such as websites and packaging
but also visual concept proposals and photography direction.