A new challenge for Maxell Izumi, a manufacturer in Shinshu that has been developing and selling home appliances such as shavers and hair dryers for many years.
This is a project created in collaboration with the client from branding to visual photography and design production for the release of Hugvege, a sustainable home appliance that is a hydroponic cultivation kit.

As this was a challenge to take on a completely new genre of home appliances as Maxell Izumi, we also held numerous discussions about not just target selection and various creative productions but also the vision that the IZUMI brand is working towards, such as its relationships with other in-house products and brands, the meaning of releasing Hugvege, and future product development policies. Hugvege, the first step in this new endeavor, is a creative product that gives a different impression from previous IZUMI products.

At nide Inc., we not only provide creative services such as website and graphic design and photography direction but also offer corporate brand support centered on product branding.