Maxell IZUMI Magewappa × Lint Remover

Maxell Izumi, a manufacturing company deeply rooted in Shinshu, has launched an exciting new local initiative.
We handled everything from branding to visual shooting and design production for the "Lint Remover Magewappa," a collaborative product that merges the traditional craftsmanship of Narai Magewappa
with Maxell Izumi’s lint remover appliance.

This project represents a significant shift for Maxell Izumi, as it introduces a “wooden appliance” for the first time. Moreover, as a collaboration with local Shinshu artisan Takayuki Kojima, a master of Narai Magewappa,
we engaged in extensive discussions with the client. Together, we explored not only copywriting and visuals but also innovative approaches to targeting, distribution, and promotion, distinguishing this product from existing ones.

At nide inc., we offer not only creative services such as website and graphic design, and photography direction
but also comprehensive corporate branding solutions centered on product branding.