- PROJECT NAME
- Rin Crossing @ WAW! 2015
Rin Crossing Graphic
東京で開催された国際シンポジウム『WAW! 2015』にて、Rin crossingのグラフィック類をデザインさせていただきました。
前年度の「折り紙」が好評だったため、引き続き折りを用いたパンフレットを新規考案。
今回は女性をメインターゲットとする中、どのように女性らしさを表現するかが課題でした。
そこで、着物をモチーフにオリジナルの折りを考案。
可愛らしさと親しみやすさのある形状に、一つずつ手折りで仕上げました。
女性らしい丸みのあるデザインや、日英表記で色を変えるなど、随所に工夫を凝らしています。
Rin Crossing Graphic
Designed the Rin crossing graphics at an international symposium called "WAW! 2015" held in Tokyo.
As the "origami" from last year received great feedback, we came up with a following pamphlet design that also utilizes origami.
This time, the main target was women so the challenge was how to express femininity.
So, I came up with an original origami that uses kimono as a motif.
We folded each pamphlet one by one into cute and pleasant shapes.
The design that incorporates roundness brings out a certain femininity and different colors were used to differentiate Japanese and English words. Ingenuity in design could be found all throughout the pamphlet.
- CLIENT
- LIVES Inc.
- NIDE CREDIT
- OSAMU IIJIMA : Art Direction
HAYATO TANAKA : Design, Direction