Rin Crossing Graphic

Designed the Rin crossing graphics at an international symposium called "WAW! 2015" held in Tokyo.
As the "origami" from last year received great feedback, we came up with a following pamphlet design that also utilizes origami.
This time, the main target was women so the challenge was how to express femininity.
So, I came up with an original origami that uses kimono as a motif.
We folded each pamphlet one by one into cute and pleasant shapes.
The design that incorporates roundness brings out a certain femininity and different colors were used to differentiate Japanese and English words. Ingenuity in design could be found all throughout the pamphlet.