- PROJECT NAME
- COOPSTAND
- WEB
COOPSTAND
東急プラザ銀座6Fの一角に構える『COOPSTAND』。
ブランド立ち上げの最中、Webサイト制作・イメージムービー撮影の依頼を受けました。
Creative/Organic/Object/Presentをキーワードに展開される様々な商品は、
独特の空気感を放ち、どれも洗練されていて美しい。
それらをWeb上で効果的に見せるにはどのようにすれば良いか。
結果、写真と文字だけで構成。モノトーンを基調に、必要な情報だけを掲載。
余白を広くとり、アンバランスに、でも美しく。
フェードのアテンションを付け上品に、ブランドの持つ世界観を表現しました。
COOPSTAND
"COOPSTAND", located in a corner on the 6F of Tokyu Plaza Ginza.
During the launch of its brand, we received requests to produce the website and its brand image video.
The various products that were created based on the keywords Creative/Organic/Object/Present emanate a unique air about them. Each product was sophisticated and beautiful.
How should we go about to effectively portray these qualities on the web?
As a result, we only used photos and words. A monotonous base color with only minimal necessary information.
We left a lot of blank space but there was beauty in the unbalance.
We applied fade attention to elegantly express the brand's world.
- CLIENT
- LIVES Inc.
- NIDE CREDIT
- OSAMU IIJIMA : Art Direction
REKI ITO : Direction, Project Management
HAYATO TANAKA : Design
MASAHITO ANDO : Frontend Development
