PROJECT NAME
YouFab Global Creative Awards 2016
  • WEB

YouFab Global Creative Awards 2016

This is the website for the Digital Fabrication Global Creative Awards, hosted by FabCafe.
The theme for 2016 is "The Digital and the Physical". Our biggest challenge was effectively portraying this theme using digital media.
After much discussion, we agreed to make the main graphic a digital drawing board.
We decided to have drawings form on the board randomly by default, also integrating an interactive mechanism that allows the user to draw by clicking.
In order to allow the YouFab brand to take root, we have left the design tone mostly unchanged from last year, instead giving a sense of originality and a brand-new feeling with the background animation.

CLIENT
Loftwork
RELEASE
Aug. 1, 2016
NIDE CREDIT
OSAMU IIJIMA : Art Direction
HAYATO TANAKA : Design, Direction
MACOTO CHITOSE : Frontend Development