SOD BASARA FUSION Series

We were in charge of the creative aspects of SOD BASARA's new product "THE FUSION."
This was a co-creation project that involved discussions from the development stage, devising the product name,
design production, and visual photography, all of which were carried out in close collaboration with the client.

Because the concept was that the product had new uses not found in existing products,
I did not explain it using text, but rather created visuals that conveyed the concept directly.

By using SOD's model as the main visual, SOD BASARA's visual distinguished itself from other company's visuals,
which tend to be nothing but explanation, and this received positive feedback from the client.

For the package design, I am working on a package that will maintain a strong sense of brand unity to
create the feeling of an orchestrated SOD BASARA corner
when the product is displayed alongside other SOD BASARA products in stores.

nide inc. provides not only graphic design services such as websites and packaging
but also visual concept proposals and photography direction.