PROJECT NAME
わっとちゃん キャラクターデザインリブランディング
  • BRANDING
  • ILLUST
  • PRINT
  • WEB

WingArc1st - Character Renewal

We’ve revamped the official character of WingArc 1st Inc., “Watto-chan.”

In redesigning this long-loved character, cherished both within the company and by its user community,
we carefully considered its proportions, colors,
and expressions to better align with the company’s business. Throughout the process,
we made sure to retain the character’s original identity while enhancing
the design without compromising its established image.

Additionally, we reworked the character's backstory, which had previously been somewhat unclear.
By articulating the character’s personality in writing, we made it even more approachable and relatable.

Today, the character is featured not only on the company’s website but also across a wide range of creative assets,
including internal merchandise, LINE stickers, and Zoom backgrounds.
It continues to play a vital role as a beloved character within the company.

At nide Inc., we offer not only illustration services but also full character planning, proposals, and branding solutions.

CLIENT
ウイングアーク1st株式会社
NIDE CREDIT
IPPEI KURIYA : Produce, Direction, Project Management
KATSUSHI TERADO:Assistant Direction
RYOSUKE EBISAWA : Art Direction, Design
AYAKA SAKURAI : Design
TOSHIKI KOYANAGI : Design
YUKI WATANABE : Design

JOINED NIDE MEMBER